Sears and Kmart are now joining Nordstrom, Neiman Marcus and TJ Maxx.
Sears Holdings, is the retail company that owns Sears and Kmart. According to CNN, over the weekend, the retail company has currently removed 31 Trump-branded items from its website.
According to Sears spokesman, Brian Hanover, the company decided to pull the products because the company is planning on focusing its attention on the products that are the most profitable.
Hanover told Reuters, that the items were not sold in any of the physical items and even though they are no longer available from the company’s website, consumers can still purchase the items from third-party vendors.
Sears is now the latest retailer to remove items that have the Trump name.
Nordstrom removed Ivanka Trump’s clothing earlier this month, stating that it was not a political move, but due to brand’s declining performance as to why they will not carry the brand.
President Trump wasted no time when it came to responding to the removal of his daughter’s brand on Twitter.
My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person — always pushing me to do the right thing! Terrible!
However, two days following this tweet, Nordstrom’s stock jumped 7%.
Sears Holding and Nordstrom are not the only stores to distance themselves from Ivanka’s brand.
Neiman Marcus is another retailer who removed the brand from its website, however, it has not yet been determined if the store will sustain the Ivanka Trump products in its physical stores or not.
TJX Companies, owner of TJ Maxx and Marshall’s, is another retailer who recently told its employees not to make Ivanka Trump’s brand a main focus in its stores.
The retailer Belk just stated that it also has plans to pull Ivanka Trump’s brand from its website, but will have the brand remain its main stores.
This reason and probably other reasons is why the brand has taken a hit in its sales numbers. Online sales for the brand had declined in January by 26% compared to January 2016.
However, in the midst of all that has occurred, the Ivanka Trump brand will continue to defend its performance. The Senior Director of Marketing for the brand, Rosemary Young reassured that the brand would continue to experience revenue growth.
“We believe that the strength of a brand is measured not only by the profits it generates, but the integrity it maintains,” Young said.